Quiet Craft in Practice

The examples below show how Quiet Craft takes shape in the real world. Not a ranking, not a list of “favourites”, but a set of concrete cases across different fields.

Quiet Craft in Fashion

MARGARET HOWELL
Product: menswear, everyday tailoring

Meaningful in Value
Clothing shaped for real life: durable fabrics, honest construction, purpose before display.

Lasting in Impression
Proportions and textures create a calm presence that strengthens with wear.

Restraint in Expression
Understated, disciplined forms; elegance through clarity.

Website: https://www.margarethowell.co.uk

LEMAIRE
Product: refined prêt-à-porter

Meaningful in Value
Designed around movement and comfort, with fabrics chosen for longevity.

Lasting in Impression
Soft volumes leave a quiet sculptural impression that unfolds over time.

Restraint in Expression
Muted palette, controlled lines — expression through refinement.

Website: https://www.lemaire.fr

THE ROW
Product: luxury tailoring and essentials

Meaningful in Value
Made for long-term wardrobes, with exceptional materials and precise construction.

Lasting in Impression
Drape, fit and subtle movement create a serene, lasting signature.

Restraint in Expression
Nearly anonymous design; reduction as a form of confidence.

Website: https://www.therow.com

STUDIO NICHOLSON
Product: modular wardrobe pieces

Meaningful in Value
Designed as functional components for everyday life, rooted in architectural clarity.

Lasting in Impression
Calm volumes and grounded textures create a steady visual rhythm.

Restraint in Expression
Clean lines, soft neutrals — structure over spectacle.

Website: https://www.studionicholson.com

ELENA DAWSON
Product: artisanal couture, hand-finished garments

Meaningful in Value
Crafted slowly and deliberately, each piece shaped by human presence.

Lasting in Impression
Garments feel intimate and lived, their depth growing over years.

Restraint in Expression
Quiet, raw, unforced; expression rooted in provenance and technique.

Website: http://www.elenadawson.com

LENA HOSCHEK
Product: couture and prêt-à-porter

Meaningful in Value
European craftsmanship grounded in careful construction, tailoring and detail.

Lasting in Impression
Warm, feminine silhouettes that carry emotional and material presence.

Restraint in Expression
Expressive yet never showy; refinement held in balance.

Website: https://www.lenahoschek.com

FURORE
Product: Belgian ready-to-wear, architectural womenswear

Meaningful in Value
Designed with clarity and purpose: strong lines, thoughtful fabrics, functional elegance.

Lasting in Impression
Calm, structured silhouettes that leave a steady, composed impression.

Restraint in Expression
Minimal, precise and controlled — beauty through reduction, not ornament.

Website: https://www.furore.fashion

YOHJI YAMAMOTO
Product: avant-garde tailoring

Meaningful in Value
A study of movement, form and function — clothing guided by philosophy, not trend.

Lasting in Impression
Pieces age into themselves; depth emerges as fabric and wearer adapt.

Restraint in Expression
Color restraint, disciplined silhouettes; expression through mastery of cut.

Website: https://www.yohjiyamamoto.co.jp

CASEY CASEY
Product: artisanal ready-to-wear

Meaningful in Value
Small-batch production, handmade finishing, textiles chosen for feel and longevity.

Lasting in Impression
Soft structures and lived-in textures create a gentle, enduring character.

Restraint in Expression
No loud branding; form, cloth and craft stand alone.

Website: https://www.caseycasey.eu

TOOGOOD
Product: sculptural workwear-inspired fashion

Meaningful in Value
Garments conceived as tools for the body — functional, crafted, purposeful.

Lasting in Impression
Strong silhouettes and tactile materials form a recognisable identity.

Restraint in Expression
Bold but quiet: expression through shape, not decoration.

Website: https://t-o-o-g-o-o-d.com

Quiet Craft in Gastronomy

ROSETTA PANADERÍA
Product: bakery, pastry, café – Place: Mexico City, Mexico

Meaningful in Value
Local ingredients and traditional technique.

Lasting in Impression
Warmth and balance that stay familiar.

Restraint in Expression
Natural forms, no decorative excess.

Website: https://www.rosetta.com.mx

RAW (ANDRÉ CHIANG)
Product: terroir-driven cuisine – Place: Taipei, Taiwan

Meaningful in Value
Local growers, precise regional technique.

Lasting in Impression
Clear, expressive flavours tied to place.

Restraint in Expression
Elegant discipline in plating.

Website: https://www.raw.com.tw

FISKBAREN
Product: Nordic seafood – Place: Copenhagen, Denmark

Meaningful in Value
Market-led sourcing and purposeful preparation.

Lasting in Impression
Direct freshness with quiet accuracy.

Restraint in Expression
Straightforward cooking without embellishment.

Website: https://fiskebaren.dk

HART BAGERI
Product: bread and pastry – Place: Copenhagen, Denmark

Meaningful in Value
Crafted loaves shaped through tradition.

Lasting in Impression
Honest flavour with a clear structure.

Restraint in Expression
Simple forms, nothing superfluous.

Website: https://hartbageri.com

ESTELLE DINING
Product: modern European dining – Place: Berlin, Germany

Meaningful in Value
Seasonal cooking shaped with intention.

Lasting in Impression
Pure, layered flavours.

Restraint in Expression
Minimalist, calm expression.

Website: https://estelle-dining.com

VERONIKA BERLIN
Product: contemporary restaurant & bar – Place: Berlin, Germany

Meaningful in Value
Comfort-driven dishes with solid technique.

Lasting in Impression
Warm, recognisable flavours.

Restraint in Expression
Uncomplicated, confident execution.

Website: https://www.veronikaberlin.com

BÚN
Product: Vietnamese-inspired dining – Place: Antwerp, Belgium

Meaningful in Value
Authentic flavours translated with clarity.

Lasting in Impression
Direct, balanced dishes.

Restraint in Expression
Honest, simple, well-judged.

Website: https://www.bunantwerp.be

THE JANE
Product: fine-dining gastronomy – Place: Antwerp, Belgium

Meaningful in Value
Precision-driven cooking with strong craft identity.

Lasting in Impression
A focused flavour line that stays with you.

Restraint in Expression
Structured, clean compositions.

Website: https://www.thejaneantwerp.com

KATO
Product: modern Taiwanese-Californian dining – Place: Los Angeles, USA

Meaningful in Value
Cultural roots expressed through contemporary technique.

Lasting in Impression
Delicate, long-lasting flavour arcs.

Restraint in Expression
Subtle, disciplined presentation.

Website: https://www.katorestaurant.com

SEZANNE
Product: French-Japanese gastronomy – Place: Tokyo, Japan

Meaningful in Value
Seasonal purity shaped with exact precision.

Lasting in Impression
Refined, lingering flavours.

Restraint in Expression
Quiet elegance in every plate.

Website: https://sezanne.tokyo

BRAT
Product: wood-fired British cooking – Place: London, United Kingdom

Meaningful in Value
Fire, craft and strong sourcing.

Lasting in Impression
Clear, powerful flavours.

Restraint in Expression
Robust without excess.

Website: https://www.bratrestaurant.com

KOMBINAT
Product: natural-wine bistro – Place: Tbilisi, Georgia

Meaningful in Value
Local produce, small-scale approach.

Lasting in Impression
Unfiltered flavours with character.

Restraint in Expression
Relaxed, pared-back style.

Website: https://kombinat.restaurant

ROSETTA
Product: contemporary cuisine – Place: Mexico City, Mexico

Meaningful in Value
Market-driven dishes with deep craft.

Lasting in Impression
Recognisable warmth in every plate.

Restraint in Expression
Simple, confident forms.

Website: https://www.rosetta.com.mx

LITTLE KUCHI
Product: ramen & Japanese comfort food – Place: Lisbon, Portugal

Meaningful in Value
Accessible dishes built on solid basics.

Lasting in Impression
Straightforward flavours that stay familiar.

Restraint in Expression
Uncomplicated and measured.

Website: https://littlekuchi.com

NENI
Product: Eastern Mediterranean sharing cuisine – Place: Vienna, Austria (multiple cities)

Meaningful in Value
Family-rooted dishes shaped with generosity.

Lasting in Impression
Warm, recognisable flavours.

Restraint in Expression
Casual, balanced expression.

Website: https://neni.at

GJUSTA
Product: bakery, deli, café – Place: Los Angeles, USA

Meaningful in Value
Ingredient-focused, craft-driven preparations.

Lasting in Impression
Bright, honest flavours.

Restraint in Expression
Natural, functional forms.

Website: https://gjusta.com

HOPPERS
Product: Sri Lankan-inspired cuisine – Place: London, United Kingdom

Meaningful in Value
Regional flavours interpreted with care.

Lasting in Impression
Clean heat and clear spice lines.

Restraint in Expression
Light, unfussy presentation.

Website: https://www.hopperslondon.com

LILIA
Product: Italian neighbourhood dining – Place: Brooklyn, USA

Meaningful in Value
Italian simplicity built with strong execution.

Lasting in Impression
Comfort, clarity, precision.

Restraint in Expression
No decoration, just flavour.

Website: https://www.lilianewyork.com

ATTABOY
Product: New-American food & cocktails – Place: Nashville, USA

Meaningful in Value
Direct dishes shaped around good produce.

Lasting in Impression
Bright, engaging flavours.

Restraint in Expression
Casual, pared-back plates.

Website: https://attaboy.us

MÉLISSE
Product: modern French-American gastronomy – Place: Santa Monica, USA

Meaningful in Value
Precise, ingredient-led compositions.

Lasting in Impression
Long, elegant flavour lines.

Restraint in Expression
Calm, restrained plating.

Website: https://www.melisse.com

Quiet Craft in Wine

DOMAINE TEMPIER
Product: Bandol wines (red, rosé) – Place: Provence, France

Meaningful in Value
Family-led winemaking rooted in Mourvèdre.

Lasting in Impression
Deep, structured wines with long memory.

Restraint in Expression
Classic, honest craft without ornament.

Website: https://www.domainetempier.com

EL ENEMIGO
Product: Argentine reds & whites – Place: Mendoza, Argentina

Meaningful in Value
Character-driven wines shaped with precision.

Lasting in Impression
Clear tension and freshness across styles.

Restraint in Expression
Focused winemaking, never excessive.

Website: https://www.elenemigowines.com

DOMAINE HUET
Product: Chenin blanc (dry, demi-sec, moelleux) – Place: Vouvray, France

Meaningful in Value
Biodynamic farming with deep respect for soil.

Lasting in Impression
Long-lived wines marked by purity.

Restraint in Expression
Clarity first, no unnecessary shaping.

Website: https://www.domainehuet.com

RIDGE VINEYARDS
Product: Cabernet & Zinfandel – Place: California, USA

Meaningful in Value
Transparent winemaking rooted in single vineyards.

Lasting in Impression
Structured, recognisable identity year after year.

Restraint in Expression
Minimal intervention, classic balance.

Website: https://www.ridgewine.com

GUT OGGAU
Product: natural, expressive Austrian wines – Place: Burgenland, Austria

Meaningful in Value
Biodynamic vineyards treated with care.

Lasting in Impression
Vivid, characterful wines that stay distinct.

Restraint in Expression
Unforced, quietly confident.

Website: https://www.gutoggau.com

PIEROPAN
Product: Soave & Recioto – Place: Veneto, Italy

Meaningful in Value
Generations of focused white-winemaking.

Lasting in Impression
Clean lines, gentle depth.

Restraint in Expression
Traditional discipline, modern clarity.

Website: https://www.pieropan.it

CHAPEL DOWN
Product: English sparkling & still wines – Place: Kent, United Kingdom

Meaningful in Value
Cool-climate precision with clear intent.

Lasting in Impression
Freshness that marks the palate.

Restraint in Expression
Elegant, understated style.

Website: https://www.chapeldown.com

HENSCHKE
Product: Shiraz & Eden Valley classics – Place: South Australia

Meaningful in Value
Vineyard heritage guided by meticulous care.

Lasting in Impression
Depth and longevity in every release.

Restraint in Expression
Power shaped with restraint.

Website: https://www.henschke.com.au

ALVARO PALACIOS
Product: Priorat, Bierzo & Rioja wines – Place: Spain

Meaningful in Value
Terroir-focused winemaking across diverse regions.

Lasting in Impression
Expressive, structured flavours.

Restraint in Expression
Precision over volume.

Website: https://www.alvaropalacios.com

KLEIN CONSTANTIA
Product: sweet and dry wines – Place: Cape Town, South Africa

Meaningful in Value
Historic estate revived with modern craft.

Lasting in Impression
Fine acidity, long finish.

Restraint in Expression
Purity at the centre.

Website: https://www.kleinconstantia.com

LOUIS JADOT
Product: Burgundy wines – Place: Beaune, France

Meaningful in Value
Classic winemaking grounded in vineyard expression.

Lasting in Impression
Consistent clarity across appellations.

Restraint in Expression
Traditional balance, never showy.

Website: https://www.louisjadot.com

DOMAINE ZIND-HUMBRECHT
Product: Alsace varietals – Place: Alsace, France

Meaningful in Value
Biodynamic viticulture with strong intent.

Lasting in Impression
Powerful yet transparent flavours.

Restraint in Expression
Precise, measured, controlled.

Website: https://www.zindhumbrecht.fr

SANDHI WINES
Product: Chardonnay & Pinot Noir – Place: Santa Barbara, USA

Meaningful in Value
Low-intervention approach with vineyard fidelity.

Lasting in Impression
Bright, tensile wines.

Restraint in Expression
Subtle and finely judged.

Website: https://www.sandhiwines.com

CRISTOM VINEYARDS
Product: Oregon Pinot Noir & Chardonnay – Place: Willamette Valley, USA

Meaningful in Value
Site-driven farming and gentle extraction.

Lasting in Impression
Pure fruit with quiet depth.

Restraint in Expression
Elegant structure, restrained oak.

Website: https://www.cristomvineyards.com

WEINGUT WITTMANN
Product: Rheinhessen dry Riesling – Place: Westhofen, Germany

Meaningful in Value
Organic precision linked to limestone soils.

Lasting in Impression
Linear yet resonant acidity.

Restraint in Expression
Calm, ultra-clean style.

Website: https://www.wittmannweingut.de

ERRÁZURIZ
Product: Chilean reds & whites – Place: Aconcagua Valley, Chile

Meaningful in Value
Innovation grounded in terroir.

Lasting in Impression
Balanced intensity across varieties.

Restraint in Expression
Honest, moderate winemaking.

Website: https://www.errazuriz.com

PENFOLDS
Product: Australian blends & single vineyards – Place: South Australia

Meaningful in Value
Heritage-driven craft with technical consistency.

Lasting in Impression
Recognisable richness and depth.

Restraint in Expression
Structured, deliberate expression.

Website: https://www.penfolds.com

CATENA ZAPATA
Product: Argentine high-altitude wines – Place: Mendoza, Argentina

Meaningful in Value
Vineyards shaped by research and precision.

Lasting in Impression
Notable clarity at altitude.

Restraint in Expression
Focused, balanced style.

Website: https://catenawines.com

KUMEU RIVER
Product: Chardonnay – Place: Auckland, New Zealand

Meaningful in Value
Family-run winery with disciplined technique.

Lasting in Impression
Freshness and quiet complexity.

Restraint in Expression
Pure fruit, restrained oak.

Website: https://kumeuriver.co.nz

LEWIS CELLARS
Product: Napa Valley Cabernet & Chardonnay – Place: California, USA

Meaningful in Value
Small-scale craftsmanship with clear purpose.

Lasting in Impression
Defined structure and persistent flavour.

Restraint in Expression
Measured richness, never overstated.

Website: https://www.lewiscellars.com

Quiet Craft in the Kitchen

LE CREUSET
Product: cast-iron cookware – Place: France

Meaningful in Value
Functional cast iron shaped with intention.

Lasting in Impression
Enduring performance in daily cooking.

Restraint in Expression
Timeless forms, colour used with measure.

Website: https://www.lecreuset.com

ALL-CLAD
Product: stainless-steel cookware – Place: USA

Meaningful in Value
Bonded metal designed for precision.

Lasting in Impression
Consistent heat and long-term reliability.

Restraint in Expression
Clean lines, function at the centre.

Website: https://www.all-clad.com

STAUB
Product: enamelled cast iron – Place: France

Meaningful in Value
Heavy craftsmanship built for real cooking.

Lasting in Impression
Depth of heat and quiet presence.

Restraint in Expression
Solid silhouettes, nothing excess.

Website: https://www.zwilling.com/staub

ZWILLING
Product: knives & cookware – Place: Germany

Meaningful in Value
Centuries of steelwork distilled into tools.

Lasting in Impression
Stable performance across styles.

Restraint in Expression
Structured, minimal design.

Website: https://www.zwilling.com

GLOBAL
Product: Japanese knives – Place: Japan

Meaningful in Value
One-piece steel crafted for clarity.

Lasting in Impression
Light, precise, unmistakable.

Restraint in Expression
Minimalist, disciplined form.

Website: https://www.globalcutleryusa.com

VICTORINOX
Product: knives & tools – Place: Switzerland

Meaningful in Value
Tools shaped for reliability and purpose.

Lasting in Impression
Trusted performance across decades.

Restraint in Expression
Functional clarity without display.

Website: https://www.victorinox.com

MICROPLANE
Product: graters & zesters – Place: USA

Meaningful in Value
Precision engineering adapted for cooks.

Lasting in Impression
Sharpness that sets a standard.

Restraint in Expression
Slim, efficient design.

Website: https://www.microplane.com

MAUVIEL 1830
Product: copper cookware – Place: France

Meaningful in Value
Copper shaped for controlled heat.

Lasting in Impression
Recognisable refinement in use.

Restraint in Expression
Classic silhouettes, no excess.

Website: https://www.mauviel.com

HARIO
Product: heatproof glass & coffee tools – Place: Japan

Meaningful in Value
Glass engineered for precision brewing.

Lasting in Impression
Consistent clarity in extraction.

Restraint in Expression
Transparent, purposeful forms.

Website: https://www.hario.com

KITCHENAID
Product: mixers & appliances – Place: USA

Meaningful in Value
Tools created for steady daily use.

Lasting in Impression
A recognisable presence in home and pro kitchens.

Restraint in Expression
Clean lines, iconic silhouette.

Website: https://www.kitchenaid.com

LODGE CAST IRON
Product: cast iron cookware – Place: USA

Meaningful in Value
Durable, accessible cast iron for every cook.

Lasting in Impression
Reliable heat, long lifespan.

Restraint in Expression
Functional simplicity.

Website: https://www.lodgecastiron.com

DE BUYER
Product: carbon steel & pastry tools – Place: France

Meaningful in Value
Tools crafted for technique and precision.

Lasting in Impression
Steady heat and dependable results.

Restraint in Expression
Purpose-led design.

Website: https://www.debuyer.com

OPINEL
Product: knives – Place: France

Meaningful in Value
Wood and steel shaped for practical tasks.

Lasting in Impression
Recognisable, tactile simplicity.

Restraint in Expression
Minimal, iconic form.

Website: https://www.opinel.com

OXO
Product: kitchen tools – Place: USA

Meaningful in Value
Objects built around true usability.

Lasting in Impression
Clean ergonomics and consistent quality.

Restraint in Expression
Simple, functional shapes.

Website: https://www.oxo.com

SARDINHA PORTUGUESA (RAMIREZ)
Product: canned fish – Place: Portugal

Meaningful in Value
Sardines prepared with controlled craft.

Lasting in Impression
Clean flavour, steady tradition.

Restraint in Expression
Simple tins, ingredient first.

Website: https://ramirez.pt

BRINDISA
Product: Spanish pantry products – Place: Spain / UK

Meaningful in Value
Carefully curated regional producers.

Lasting in Impression
Clear, rooted Mediterranean flavours.

Restraint in Expression
Accessible, honest packaging.

Website: https://www.brindisa.com

MAISON MAILLE
Product: mustard & vinegar – Place: France

Meaningful in Value
Condiments crafted from traditional methods.

Lasting in Impression
Depth and brightness in every jar.

Restraint in Expression
Elegant, restrained presentation.

Website: https://www.maille.com

HUILERIE BEAUJOLAISE
Product: artisan oils & vinegars – Place: France

Meaningful in Value
Pressed with care and precision.

Lasting in Impression
Warm, aromatic flavours.

Restraint in Expression
Simple, modest packaging.

Website: https://huilerie-beaujolaise.fr

SETARO
Product: pasta – Place: Italy

Meaningful in Value
Slow-dried pasta made with traditional methods.

Lasting in Impression
Firm texture and subtle flavour.

Restraint in Expression
Plain paper packaging, nothing added.

Website: https://www.pastificio-setaro.it

MALDON
Product: sea salt – Place: United Kingdom

Meaningful in Value
Salt crystallised with care.

Lasting in Impression
Clean, structured flakes.

Restraint in Expression
Simple, recognisable box.

Website: https://maldonsalt.com

Quiet Craft in Home

MUJI
Product: home goods & essentials – Place: Tokyo, Japan

Meaningful in Value
Objects built for quiet daily use.

Lasting in Impression
Calm utility that blends into living spaces.

Restraint in Expression
Pure forms without decoration.

Website: https://www.muji.com

HAY
Product: furniture & home accessories – Place: Copenhagen, Denmark

Meaningful in Value
Design shaped around everyday function.

Lasting in Impression
Clear lines with a light presence.

Restraint in Expression
Minimal expression, colour used with care.

Website: https://www.hay.com

IKEA
Product: home furniture & tools – Place: Sweden

Meaningful in Value
Objects designed for accessible, functional living.

Lasting in Impression
Stable, repeatable simplicity in use.

Restraint in Expression
Essential design without flourish.

Website: https://www.ikea.com

FLOS
Product: lighting – Place: Brescia, Italy

Meaningful in Value
Light shaped with technical precision.

Lasting in Impression
Soft, architectural presence.

Restraint in Expression
Pure forms, controlled silhouettes.

Website: https://www.flos.com

VITRA
Product: furniture & objects – Place: Switzerland

Meaningful in Value
Design classics built for longevity.

Lasting in Impression
Recognisable, enduring pieces.

Restraint in Expression
Essential shapes with quiet authority.

Website: https://www.vitra.com

NORMANN COPENHAGEN
Product: home décor & furniture – Place: Denmark

Meaningful in Value
Objects shaped for modern living.

Lasting in Impression
Balanced, soft forms.

Restraint in Expression
Minimal, disciplined palette.

Website: https://www.normann-copenhagen.com

FELLOW
Product: kettles & coffee tools – Place: San Francisco, USA

Meaningful in Value
Tools engineered for precise brewing.

Lasting in Impression
Steady performance and tactile calm.

Restraint in Expression
Clean silhouettes with purpose.

Website: https://www.fellowproducts.com

ALESSI
Product: home objects & tableware – Place: Italy

Meaningful in Value
Everyday tools shaped through design culture.

Lasting in Impression
Objects with light, lasting character.

Restraint in Expression
Minimal profiles, clear intention.

Website: https://www.alessi.com

BRAUN
Product: household electronics – Place: Germany

Meaningful in Value
Design grounded in functional clarity.

Lasting in Impression
Aesthetic continuity across decades.

Restraint in Expression
Pure, disciplined design language.

Website: https://www.braun.com

SIMPLEHUMAN
Product: bins, tools & organisation – Place: USA

Meaningful in Value
Daily objects engineered for efficiency.

Lasting in Impression
Smooth mechanisms, consistent performance.

Restraint in Expression
Sleek, utilitarian shapes.

Website: https://www.simplehuman.com

LE LABO HOME
Product: home fragrance – Place: New York, USA

Meaningful in Value
Scents crafted with clear, defined notes.

Lasting in Impression
Quiet diffusion, long presence.

Restraint in Expression
Minimal, apothecary-style bottles.

Website: https://www.lelabofragrances.com

AERIN
Product: lighting & home décor – Place: USA

Meaningful in Value
Home pieces shaped around warmth and clarity.

Lasting in Impression
Soft, lasting presence.

Restraint in Expression
Understated luxury.

Website: https://www.aerin.com

MENU / AHWG
Product: furniture & lifestyle objects – Place: Copenhagen, Denmark

Meaningful in Value
Human-centred design with quiet detail.

Lasting in Impression
Warm minimalism.

Restraint in Expression
Restrained shapes, subdued colours.

Website: https://menu.as

KÄHLA PORCELAIN
Product: porcelain tableware – Place: Germany

Meaningful in Value
Everyday porcelain shaped with precision.

Lasting in Impression
Light, tactile surfaces.

Restraint in Expression
Clean silhouettes.

Website: https://www.kaehla.com

BLUNT UMBRELLAS
Product: umbrellas & outdoor tools – Place: New Zealand

Meaningful in Value
Engineered for durability and calm use.

Lasting in Impression
Steady performance in rough weather.

Restraint in Expression
Minimal engineering visible as form.

Website: https://bluntumbrella.com

SMEG
Product: home appliances – Place: Italy

Meaningful in Value
Appliances designed with functional precision.

Lasting in Impression
Distinctive presence, solid mechanics.

Restraint in Expression
Clean forms, measured retro lines.

Website: https://www.smeg.com

STAUBER HOME
Product: air purifiers – Place: USA

Meaningful in Value
Air systems built with clear functional intent.

Lasting in Impression
Quiet, consistent purification.

Restraint in Expression
Pure, minimal casing.

Website: https://www.stauberbest.com

BYREDO HOME
Product: candles & home scent – Place: Stockholm, Sweden

Meaningful in Value
Scent crafted with defined identity.

Lasting in Impression
Soft diffusion, steady presence.

Restraint in Expression
Minimal glass, no ornament.

Website: https://www.byredo.com

MONTIS
Product: furniture – Place: Netherlands

Meaningful in Value
Pieces built with structural clarity.

Lasting in Impression
Calm, lasting comfort.

Restraint in Expression
Measured, modest silhouettes.

Website: https://www.montis.nl

DANSK
Product: cookware & tableware – Place: USA / Denmark

Meaningful in Value
Scandinavian-inspired objects shaped for daily use.

Lasting in Impression
Warm, recognisable profiles.

Restraint in Expression
Simple curves, clear intention.

Website: https://www.dansk.com

Quiet Craft in Beauty

FENTY BEAUTY
Product: make-up & skincare – Place: USA

Meaningful in Value
Inclusieve kleurlijnen en moderne verzorging.

Lasting in Impression
Herkenbare stijl, blijvende impact.

Restraint in Expression
Elegante vormgeving, geen overbodige franje.

Website: https://fentybeauty.com

ILIA BEAUTY
Product: clean make-up & skincare – Place: USA

Meaningful in Value
Ingrediënten met zorg gekozen.

Lasting in Impression
Transparante, duidelijke resultaten.

Restraint in Expression
Minimalistische uitstraling, helder design.

Website: https://iliabeauty.com

NYX PROFESSIONAL MAKEUP
Product: make-up – Place: USA (global)

Meaningful in Value
Professionele producten toegankelijk gemaakt.

Lasting in Impression
Sterke impact en brede herkenning.

Restraint in Expression
Geen poespas, gericht op resultaat.

Website: https://www.nyxcosmetics.co.uk

SISLEY PARIS
Product: luxe skincare, make-up, geur – Place: France

Meaningful in Value
Plantaardige formules op hoog niveau.

Lasting in Impression
Diepte en elegantie in verzorging.

Restraint in Expression
Chique understatement, geen show.

Website: https://www.sisley-paris.com/en-INT

NARS COSMETICS
Product: make-up & skincare – Place: USA

Meaningful in Value
Artistieke inslag, sterkte in kwaliteit.

Lasting in Impression
Iconische kleuren en vormen.

Restraint in Expression
Stijlvol zonder overdaad.

Website: https://www.narscosmetics.com

MAC COSMETICS
Product: make-up – Place: USA

Meaningful in Value
Professionele kwaliteit voor velen.

Lasting in Impression
Grote herkenbaarheid, blijvende relevantie.

Restraint in Expression
Heldere branding, geen onnodige opsmuk.

Website: https://www.maccosmetics.com

DERMALOGICA
Product: professionele huidverzorging – Place: USA

Meaningful in Value
Effectiviteit, gericht op huidproblemen.

Lasting in Impression
Betrouwbaar en consistent merk.

Restraint in Expression
Zakelijk, helder design.

Website: https://www.dermalogica.com

HUDA BEAUTY
Product: make-up & tools – Place: USA / UAE

Meaningful in Value
Sterke branding gecombineerd met kwaliteit.

Lasting in Impression
Trendsetters, breed erkend.

Restraint in Expression
Genuanceerd, zonder overhaast spektakel.

Website: https://hudabeauty.com

BENEFIT COSMETICS
Product: make-up & beauty-services – Place: USA

Meaningful in Value
Humorvol, toegankelijk en goed werkend.

Lasting in Impression
Herkenbare stijl en focus.

Restraint in Expression
Speels maar netjes afgemeten.

Website: https://www.benefitcosmetics.com/en-us

PRADA BEAUTY
Product: geur & luxe make-up – Place: Italy

Meaningful in Value
Luxe vertaald in schoonheid en object.

Lasting in Impression
Sterke identiteit, elegantie.

Restraint in Expression
Minimalistisch in luxe gedaante.

Website: https://www.prada-beauty.com

ESTÉE LAUDER
Product: luxe skincare & make-up – Place: USA

Meaningful in Value
Topniveau in huidverzorging en uiterlijk.

Lasting in Impression
Groot bereik, blijvende kwaliteit.

Restraint in Expression
Elegantie zonder overbodige afleiding.

Website: https://www.esteelauder.de

COTY
Product: beauty & geurmerken (corporate) – Place: USA / global

Meaningful in Value
Verzameling sterke labels onder één dak.

Lasting in Impression
Structurele marktpositie, internationaal.

Restraint in Expression
Corporate helderheid, brand-focus.

Website: https://www.coty.com

MARKWINS BEAUTY
Product: make-up merken – Indie & value-segment – Place: USA / global

Meaningful in Value
Diversiteit en toegankelijkheid centraal.

Lasting in Impression
Breed bereik, groeiende impact.

Restraint in Expression
Functioneel, geen overdaad.

Website: https://www.markwinsbeauty.com

RARE BEAUTY
Product: make-up – Place: USA

Meaningful in Value
Inclusief, minimalistisch concept.

Lasting in Impression
Heldere boodschap, sterk merk.

Restraint in Expression
Subtiele stijl, geen overkill.

Website: https://www.rarebeauty.com

THE BODY SHOP
Product: skincare & ethical cosmetics – Place: UK / global

Meaningful in Value
Ethiek en verzorging gecombineerd.

Lasting in Impression
Erkenning op sociaal-ethisch vlak.

Restraint in Expression
Natuurlijke stijl, duidelijke communicatie.

Website: https://www.thebodyshop.com

LA ROCHE-POSAY
Product: dermatologische skincare – Place: France

Meaningful in Value
Gezondheidsgerichte verzorging met precisie.

Lasting in Impression
Vertrouwde gevallen, sterk effect.

Restraint in Expression
Functioneel design, geen show.

Website: https://www.laroche-posay.com

KIEHL’S
Product: skincare & grooming – Place: USA

Meaningful in Value
Apotheek-inspiratie, kwaliteit hoog.

Lasting in Impression
Sterke reputatie, consistentie.

Restraint in Expression
Zakelijk luxe, geen overdaad.

Website: https://www.kiehls.com

GLAMGLOW
Product: skincare treatments & masks – Place: USA

Meaningful in Value
Innovatief, gericht op resultaat.

Lasting in Impression
Bekend voor impact en beleving.

Restraint in Expression
Bold merk, maar vorm sober genoeg.

Website: https://www.glamglow.com

DRUNK ELEPHANT
Product: skincare – Place: USA

Meaningful in Value
Clean, ingredient-gericht verzorging.

Lasting in Impression
Duidelijke visie, sterke naam.

Restraint in Expression
Verpakking minimaal, inhoud maximaal.

Website: https://www.drunkelephant.com

SHISEIDO
Product: luxe skincare & make-up – Place: Japan

Meaningful in Value
Hoge graad van vakmanschap en innovatie.

Lasting in Impression
Tijdloos, internationaal erkend.

Restraint in Expression
Traditie ontmoet moderne sobere stijl.

Website: https://www.shiseido.com

Quiet Craft in Design

HERMAN MILLER
Product: furniture & industrial design – Place: Michigan, USA

Meaningful in Value
Function shaped through research and ergonomics.

Lasting in Impression
Timeless forms that define modern workspaces.

Restraint in Expression
Clear structure, no ornament.

Website: https://www.hermanmiller.com

VITRA
Product: furniture & home design – Place: Switzerland

Meaningful in Value
Design culture translated into daily objects.

Lasting in Impression
Pieces that age with dignity.

Restraint in Expression
Essential silhouettes, precise detail.

Website: https://www.vitra.com

HAY
Product: contemporary furniture & objects – Place: Copenhagen, Denmark

Meaningful in Value
Design shaped for modern everyday life.

Lasting in Impression
Soft, recognisable forms.

Restraint in Expression
Minimal colour and measured lines.

Website: https://www.hay.com

MUUTO
Product: Scandinavian furniture & lighting – Place: Denmark

Meaningful in Value
Clear function refined through craft.

Lasting in Impression
Calm, cohesive presence.

Restraint in Expression
Soft minimalism.

Website: https://www.muuto.com

FLOS
Product: lighting – Place: Italy

Meaningful in Value
Light shaped around purpose and clarity.

Lasting in Impression
Architectural presence, subtle impact.

Restraint in Expression
Pure lines with disciplined execution.

Website: https://www.flos.com

LOUIS POULSEN
Product: lighting – Place: Denmark

Meaningful in Value
Light crafted to serve atmosphere and function.

Lasting in Impression
Soft, iconic silhouettes.

Restraint in Expression
Minimal forms, no noise.

Website: https://www.louis-poulsen.com

ANGLEPOISE
Product: lighting – Place: United Kingdom

Meaningful in Value
Engineered balance for precise light control.

Lasting in Impression
Enduring icons of modern design.

Restraint in Expression
Clean mechanics, modest expression.

Website: https://www.anglepoise.com

NORMANN COPENHAGEN
Product: design objects & furniture – Place: Denmark

Meaningful in Value
Everyday objects shaped with intention.

Lasting in Impression
Rounded, approachable forms.

Restraint in Expression
Restrained palette, quiet lines.

Website: https://www.normann-copenhagen.com

MENU / AHWG
Product: furniture, lighting & accessories – Place: Copenhagen, Denmark

Meaningful in Value
Design centred on human needs.

Lasting in Impression
Warm, calm presence in interiors.

Restraint in Expression
Measured minimalism.

Website: https://www.awhortwecollect.com

BROKIS
Product: hand-blown glass lighting – Place: Czech Republic

Meaningful in Value
Glass shaped through deep craft tradition.

Lasting in Impression
Soft illumination, sculptural clarity.

Restraint in Expression
Elegant restraint in form.

Website: https://www.brokis.cz

FERM LIVING
Product: home design & furniture – Place: Denmark

Meaningful in Value
Objects built around comfort and tactility.

Lasting in Impression
Warm, grounded aesthetics.

Restraint in Expression
Soft minimal design.

Website: https://www.fermliving.com

TOM DIXON
Product: lighting, furniture & objects – Place: London, UK

Meaningful in Value
Material-led design rooted in craftsmanship.

Lasting in Impression
Distinctive yet balanced forms.

Restraint in Expression
Clear geometry, no excess.

Website: https://www.tomdixon.net

ARTEMIDE
Product: lighting – Place: Italy

Meaningful in Value
Light engineered for clarity and comfort.

Lasting in Impression
Recognisable silhouettes, thoughtful technology.

Restraint in Expression
Pure functional lines.

Website: https://www.artemide.com

MOOOI
Product: furniture & lighting – Place: Netherlands

Meaningful in Value
Playful design anchored in craftsmanship.

Lasting in Impression
Bold identity that remains balanced.

Restraint in Expression
Even expressive pieces stay controlled.

Website: https://www.moooi.com

SKAGERAK BY FRITZ HANSEN
Product: wood furniture & outdoor pieces – Place: Denmark

Meaningful in Value
Honest materials shaped with purpose.

Lasting in Impression
Natural ageing, steady beauty.

Restraint in Expression
Calm, modest silhouettes.

Website: https://www.fritzhansen.com

FREDERICIA
Product: furniture – Place: Denmark

Meaningful in Value
Crafted heritage built for longevity.

Lasting in Impression
Quiet authority in material and form.

Restraint in Expression
Disciplined minimalism.

Website: https://www.fredericia.com

BOLIA
Product: contemporary furniture – Place: Denmark

Meaningful in Value
Design centred on natural materials.

Lasting in Impression
Soft, textural identity.

Restraint in Expression
Calm colour, clear form.

Website: https://www.bolia.com

STRING FURNITURE
Product: shelving & storage systems – Place: Sweden

Meaningful in Value
Systems built on modular clarity.

Lasting in Impression
Enduring design since mid-century.

Restraint in Expression
Light, unobtrusive structure.

Website: https://www.stringfurniture.com

PAPER COLLECTIVE
Product: art prints & wall design – Place: Denmark

Meaningful in Value
Curated works supporting artists and causes.

Lasting in Impression
Calm visual presence.

Restraint in Expression
Minimal framing, quiet composition.

Website: https://www.paper-collective.com

MAISON SARAH LAVOINE
Product: interior objects & furniture – Place: Paris, France

Meaningful in Value
Colour and craft brought into balance.

Lasting in Impression
Soft, warm refinement.

Restraint in Expression
Elegance through clarity.

Website: https://www.sarahlavoine.com

Quiet Craft in Hotels

AMAN
Product: luxury resorts & retreats – Place: global

Meaningful in Value
Sanctuaries gebouwd rond stilte en ruimte.

Lasting in Impression
Een blijvende ervaring van rust en precisie.

Restraint in Expression
Minimalistische architectuur en ingetogen luxe.

Website: https://www.aman.com

FOUR SEASONS
Product: luxury hotels & resorts – Place: global

Meaningful in Value
Gastvrijheid gedragen door vakmanschap.

Lasting in Impression
Consistente zorg en herkenbare warmte.

Restraint in Expression
Discrete, beheerste luxe.

Website: https://www.fourseasons.com

THE STANDARD
Product: lifestyle hotels – Place: USA / Europe / Asia

Meaningful in Value
Hospitality gericht op creativiteit en beleving.

Lasting in Impression
Een sterke, eigen sfeer.

Restraint in Expression
Luxe met een lichte, speelse toets.

Website: https://www.standardhotels.com

ACE HOTEL
Product: boutique hotels – Place: USA / Japan / UK

Meaningful in Value
Lokale cultuur ingebed in elk hotel.

Lasting in Impression
Warm, informeel en herkenbaar.

Restraint in Expression
Eenvoudige kamers, duidelijke identiteit.

Website: https://acehotel.com

MARRIOTT
Product: global hotels – Place: worldwide

Meaningful in Value
Betrouwbaarheid en schaal met duidelijke functie.

Lasting in Impression
Consistent comfort overal ter wereld.

Restraint in Expression
Netjes, helder, zonder overdaad.

Website: https://www.marriott.com

CITIZENM
Product: affordable luxury hotels – Place: global

Meaningful in Value
Slim design voor een moderne reiziger.

Lasting in Impression
Compact, efficiënt, helder.

Restraint in Expression
Minimale kamers, maximale bruikbaarheid.

Website: https://www.citizenm.com

SOHO HOUSE
Product: members club & boutique hotels – Place: global

Meaningful in Value
Ruimtes gebouwd rond community en comfort.

Lasting in Impression
Een herkenbare, warme esthetiek.

Restraint in Expression
Luxe via materialen, niet via pronk.

Website: https://www.sohohouse.com

SELINA
Product: budget–creative hospitality – Place: global

Meaningful in Value
Flexibele ruimtes voor lange en korte verblijven.

Lasting in Impression
Creatieve, informele sfeer.

Restraint in Expression
Los, eenvoudig, functioneel.

Website: https://www.selina.com

THE HOXTON
Product: boutique hotels – Place: Europe / USA

Meaningful in Value
Toegankelijke stijl met aandacht voor details.

Lasting in Impression
Warm design dat vertrouwd aanvoelt.

Restraint in Expression
Rustige toon, geen opsmuk.

Website: https://thehoxton.com

CASA COOK
Product: lifestyle resorts – Place: Europe / global

Meaningful in Value
Rustige, aardse esthetiek.

Lasting in Impression
Eenvoudige ruimtes die tot kalmte uitnodigen.

Restraint in Expression
Natuurlijke materialen als basis.

Website: https://www.casacook.com

ACCOR HOTELS
Product: global hospitality group (budget → luxe) – Place: worldwide

Meaningful in Value
Multimerken-portfolio met duidelijke positionering.

Lasting in Impression
Herkenbare structuur en service.

Restraint in Expression
Luxe waar nodig, eenvoud waar passend.

Website: https://group.accor.com

IHG HOTELS & RESORTS
Product: global hotels (Holiday Inn, Kimpton, etc.) – Place: worldwide

Meaningful in Value
Comfort en bereikbaarheid wereldwijd.

Lasting in Impression
Breed portfolio met stabiele kwaliteit.

Restraint in Expression
Zakelijke helderheid boven decor.

Website: https://www.ihg.com

KIMPTON HOTELS
Product: boutique hotels – Place: USA / Europe

Meaningful in Value
Menselijke service als kern.

Lasting in Impression
Warm, gastvrij en karaktervol.

Restraint in Expression
Stijlvol, nooit luidruchtig.

Website: https://www.kimptonhotels.com

MOTEL ONE
Product: budget design hotels – Place: Europe

Meaningful in Value
Design-bewuste kamers bereikbaar gemaakt.

Lasting in Impression
Betrouwbaar, strak en duidelijk.

Restraint in Expression
Zuivere vorm, geen luxe-overdaad.

Website: https://www.motel-one.com

BELMOND
Product: luxury trains, cruises & hotels – Place: global

Meaningful in Value
Reizen en hospitality als ambacht.

Lasting in Impression
Klassieke elegantie met rustige grandeur.

Restraint in Expression
Luxe met zachte hand.

Website: https://www.belmond.com

ZOKU
Product: hybrid hotel & living – Place: Europe

Meaningful in Value
Logies voor mensen die werken, leven, reizen.

Lasting in Impression
Compact, intelligent ruimtegebruik.

Restraint in Expression
Heldere lijnen, gericht op functionaliteit.

Website: https://livezoku.com

AUTOGRAPH COLLECTION (MARRIOTT)
Product: independent-style boutique hotels – Place: global

Meaningful in Value
Unieke hotels met lokaal karakter.

Lasting in Impression
Een eigen verhaal per locatie.

Restraint in Expression
Luxe zonder uniformiteit.

Website: https://autograph-hotels.marriott.com

A&O HOSTELS
Product: budget hostels & hotels – Place: Europe

Meaningful in Value
Eenvoudig, functioneel, betaalbaar.

Lasting in Impression
Praktisch comfort zonder franje.

Restraint in Expression
Strakke basis, geen decoratieve afleiding.

Website: https://www.aohostels.com

THE PENINSULA HOTELS
Product: ultra-luxury hotels – Place: global

Meaningful in Value
Service gebouwd op detail en precisie.

Lasting in Impression
Een stille, verfijnde vorm van luxe.

Restraint in Expression
Discrete grandeur.

Website: https://www.peninsula.com

MARRIOTT MOXY
Product: playful budget-lifestyle hotels – Place: global

Meaningful in Value
Betaalbare, jonge hospitality met slim ontwerp.

Lasting in Impression
Opgewekt maar gecontroleerd.

Restraint in Expression
Compact, helder en functioneel.

Website: https://www.moxy-hotels.marriott.com

Quiet Craft in E-commerce

AMAZON
Product: global e-commerce marketplace – Place: USA / worldwide

Meaningful in Value
Een platform dat bereik, snelheid en bruikbaarheid samenbrengt.

Lasting in Impression
Betrouwbaarheid in levering en structuur.

Restraint in Expression
Functionele interface, geen overbodige flair.

Website: https://www.amazon.com

ETSY
Product: handmade & vintage marketplace – Place: USA / worldwide

Meaningful in Value
Makers krijgen een directe plek in de markt.

Lasting in Impression
Persoonlijke creaties die blijven hangen.

Restraint in Expression
Eenvoudige presentatie, focus op het werk.

Website: https://www.etsy.com

EBAY
Product: global marketplace – Place: USA / worldwide

Meaningful in Value
Handel gebaseerd op hergebruik en bereik.

Lasting in Impression
Een herkenbare en blijvende wereld van kopers en verkopers.

Restraint in Expression
Functioneel, duidelijk en gericht op transactie.

Website: https://www.ebay.com

MR PORTER
Product: luxury menswear e-commerce – Place: UK

Meaningful in Value
Selectie gebouwd op stijl en kwaliteit.

Lasting in Impression
Heldere, consistente curatie.

Restraint in Expression
Strakke layout, ingetogen luxe.

Website: https://www.mrporter.com

MATCHES
Product: luxury fashion e-commerce – Place: UK

Meaningful in Value
Sterke designers zorgvuldig samengesteld.

Lasting in Impression
Verfijnde digitale winkelervaring.

Restraint in Expression
Pure interface, subtiel design.

Website: https://www.matchesfashion.com

FARFETCH
Product: fashion marketplace – Place: global

Meaningful in Value
Wereldwijde boetieks samengebracht in één platform.

Lasting in Impression
Grote variëteit, sterke vindbaarheid.

Restraint in Expression
Neutrale vormgeving gericht op gebruik.

Website: https://www.farfetch.com

UNIQLO
Product: apparel e-commerce – Place: Japan / global

Meaningful in Value
Functionele kleding voor dagelijks gebruik.

Lasting in Impression
Kwaliteit die rust brengt in de garderobe.

Restraint in Expression
Eenvoud als constante.

Website: https://www.uniqlo.com

MADE.COM
Product: furniture & home design – Place: UK / EU

Meaningful in Value
Design toegankelijk gemaakt voor een breed publiek.

Lasting in Impression
Helder, herkenbaar productuniversum.

Restraint in Expression
Strak en minimalistisch.

Website: https://www.made.com

WAYFAIR
Product: home goods marketplace – Place: USA

Meaningful in Value
Toegang tot een brede waaier aan woonproducten.

Lasting in Impression
Grote beschikbaarheid en schaal.

Restraint in Expression
Eenvoudige navigatie en structuur.

Website: https://www.wayfair.com

BOL.COM
Product: general e-commerce – Place: Netherlands / Belgium

Meaningful in Value
Gebruiksgemak voor dagelijks shoppen.

Lasting in Impression
Herkenbaar en betrouwbaar voor miljoenen.

Restraint in Expression
Helder, toegankelijk design.

Website: https://www.bol.com

COLETTE MON AMOUR STORE
Product: curated fashion & design – Place: France (online legacy)

Meaningful in Value
Selecties die cultuur en stijl samenvatten.

Lasting in Impression
Erfgoed van een iconische concept store.

Restraint in Expression
Minimal presentatie, sterk verhaal.

Website: https://colette-mon-amour.com

SSENSE
Product: high-end & streetwear – Place: Canada

Meaningful in Value
Moderne curatie met duidelijke richting.

Lasting in Impression
Sterke visuele identiteit.

Restraint in Expression
Monochroom, strak, functioneel.

Website: https://www.ssense.com

APPLE STORE ONLINE
Product: tech & accessories – Place: USA / global

Meaningful in Value
Technologie om dagelijks leven helder te maken.

Lasting in Impression
Een consistente ervaring wereldwijd.

Restraint in Expression
Minimalisme tot in detail.

Website: https://www.apple.com/store

ZARA
Product: apparel & accessories – Place: Spain / global

Meaningful in Value
Mode