Its Worth for Crafters

The virtues are not grand or new; everyone recognises them, and in every contemporary craftsperson they appear in one form or another.

For makers, thinkers and teams, they offer a universal frame to return to — not a fixed answer, but a source of direction and inspiration for any craft in the world.

What is rare is seeing them named together — universal, in one breath, and in true harmony: sharp enough to orient any crafter, from a CEO in a New York boardroom to a barista shaping a small corner café.

Hang the three virtues and questions on the wall of your office. Read them before shaping a mission statement. Use them to open or redirect a meeting. Rely on them when a project, memo or idea begins to drift.

They do not solve everything around your craft — finance, legal matters, technique, communication — but they offer a point of orientation at any level, and with their simplicity and modesty they help solutions emerge with greater ease and depth.